Watch market analytics
The watch market, in context
Explore asking prices, listing volume, and brand momentum across 170,387 watch listings from 114 brands.
Updated
Sep 5, 2026
Listings tracked
170,387
168,721 sales · 1,666 auctions
Median observed price
$12,500
142,434 listings include USD pricing
Price-ready listings
142,434
Listings with value-grade structured USD pricing
Brands covered
114
Canonical brands represented in eligible market data
Market pulse
What is moving now
Fresh activity and the price ranges where listings concentrate.
Momentum
Trending brands
Last 30 days compared with the preceding 30 days.
- 1+79Cartier
563 recent listings
- 2+59Richard Mille
112 recent listings
- 3+47Patek Philippe
633 recent listings
- 4+44F.P. Journe
127 recent listings
- 5+32Parmigiani Fleurier
64 recent listings
- 6+14Bulgari
46 recent listings
- 7+11H. Moser & Cie.
56 recent listings
- 8+10De Bethune
15 recent listings
Price distribution
Where listings cluster
Eligible listings with a structured USD price.
Brand directory
Most active watch brands
Compare recent listings, common models, reference coverage, and observed price ranges.
Rolex
- Listings
- 80,678
- Median
- $15,500
Omega
- Listings
- 14,912
- Median
- $4,500
Seiko
- Listings
- 13,004
- Median
- $1,600
Tudor
- Listings
- 9,591
- Median
- $3,375
Audemars Piguet
- Listings
- 8,560
- Median
- $38,900
Patek Philippe
- Listings
- 4,821
- Median
- $79,999.50
Cartier
- Listings
- 3,726
- Median
- $5,250
Breitling
- Listings
- 3,513
- Median
- $3,515
Browse all 114 brandsOpen the full A–Z market directory
- A. Lange & Söhne706
- Accutron17
- Alain Silberstein3
- Alpina78
- Armin Strom3
- Arnold & Son14
- Artisans de Genève1
- Audemars Piguet8,560
- Aventi7
- Ball246
- Baume & Mercier178
- Behrens10
- Bell & Ross344
- Bianchet3
- Blaken1
- Blancpain722
- Bovet5
- Breguet524
- Breitling3,513
- Bremont94
- Bucherer34
- Bulgari337
- Bulova689
- Carl F. Bucherer79
- Carlo Ferrara2
- Cartier3,726
- Casio1,578
- Chanel4
- Chopard209
- Chronoswiss36
- Concord20
- Corum63
- Credor242
- Czapek & Cie22
- Daniel Roth14
- Davosa3
- De Bethune35
- DeWitt2
- Dior2
- Dornblüth & Sohn10
- Doxa248
- Dunhill12
- F.P. Journe520
- Franck Muller183
- Frederique Constant152
- Gerald Charles6
- Gérald Genta10
- Girard-Perregaux452
- Glashütte Original618
- Graham15
- Grand Seiko2,492
- Greubel Forsey1
- Grönefeld7
- Gucci99
- H. Moser & Cie.308
- Hamilton1,588
- Harry Winston13
- Hermès160
- Heuer151
- Hublot1,284
- HYT11
- IWC2,544
- Jacob & Co.23
- Jaeger-LeCoultre1,300
- Jaquet Droz10
- Konstantin Chaykin4
- Kudoke9
- Laurent Ferrier8
- Longines1,856
- Louis Erard57
- Louis Moinet3
- Louis Vuitton14
- Martin Braun2
- Maurice Lacroix119
- MB&F165
- Ming87
- Montblanc186
- Montre Royale1
- Moritz Grossmann4
- Movado152
- Nomos334
- Omega14,912
- Oris1,607
- Panerai2,956
- Parmigiani Fleurier194
- Patek Philippe4,821
- Piaget208
- Pierre Kunz3
- Porsche2
- Porsche Design65
- Rado274
- Raymond Weil79
- Ressence21
- Richard Mille350
- Roger Dubuis41
- Rolex80,678
- Romain Gauthier3
- Romain Jerome6
- Seiko13,004
- Sinn770
- Studio Underd0g80
- TAG Heuer1,575
- Tiffany & Co.19
- Tissot1,277
- Trilobe8
- Tudor9,591
- Ulysse Nardin509
- Unimatic95
- Universal Genève255
- Urwerk14
- Vacheron Constantin1,918
- Van Cleef & Arpels6
- Vulcain62
- Zenith1,041
Market history
Monthly listing volume
A month-by-month view of catalog activity and observed pricing.
| Month | Listings | Priced | Median | Average |
|---|---|---|---|---|
| September 2026 | 959 | 955 | $14,500 | $27,816.13 |
| August 2026 | 20,192 | 18,873 | $14,300 | $30,479.93 |
| July 2026 | 21,302 | 18,854 | $13,100 | $25,274.05 |
| June 2026 | 14,328 | 12,292 | $11,950 | $24,657.98 |
| May 2026 | 16,883 | 14,443 | $13,250 | $25,810.59 |
| April 2026 | 15,825 | 13,300 | $12,600 | $22,096.32 |
| March 2026 | 14,450 | 12,181 | $12,500 | $21,351.08 |
| February 2026 | 12,193 | 9,932 | $11,750 | $21,952.30 |
| January 2026 | 11,982 | 9,371 | $11,400 | $20,386.81 |
| December 2025 | 11,658 | 9,145 | $11,500 | $19,897.79 |
| November 2025 | 11,221 | 8,653 | $11,500 | $19,908.25 |
| October 2025 | 10,643 | 8,003 | $11,200 | $20,809.36 |
| September 2025 | 8,751 | 6,432 | $10,700 | $18,495.65 |
How to read this data
Watchtrader summarizes structured sale and auction listings. Prices are observed asking or auction values in the source material; they are not verified sale prices, appraisals, or financial advice. Duplicate listings, condition, set completeness, and model variants can materially affect comparisons.