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Watch market

The watch market, in context

Explore asking prices, listing activity, and popular brands across 236,065 watch listings from 121 brands.

Latest market activity

Updated

Nov 3, 2026

Statistics updated

Listings tracked

236,065

233,081 sale listings · 2,984 auctions

Median listing price

$12,000

208,775 listings priced in US dollars

Listings with prices

208,775

Listing prices in US dollars

Brands covered

121

Brands found in these listings

Market pulse

What is moving now

Fresh activity and the price ranges where listings concentrate.

Momentum

Trending brands

Last 30 days compared with the preceding 30 days.

  1. 1
    Rolex

    12,730 recent listings

    +1,031
  2. 2
    Tudor

    1,710 recent listings

    +341
  3. 3
    Seiko

    1,301 recent listings

    +202
  4. 4
    Omega

    2,297 recent listings

    +199
  5. 5
    Audemars Piguet

    1,355 recent listings

    +107
  6. 6
    Panerai

    456 recent listings

    +70
  7. 7
    Hamilton

    285 recent listings

    +64
  8. 8
    Longines

    297 recent listings

    +57

Price distribution

Where listings cluster

Listings with a price in US dollars.

Under $2.5k15,100
$2.5k-$5k34,677
$5k-$10k41,173
$10k-$25k71,689
$25k-$50k24,416
$50k-$100k14,082
$100k+7,638

Brand directory

Most active watch brands

Compare recent listings, popular models, and price ranges.

Ranked by listing volume
Browse all 121 brandsOpen the full A–Z market directory

Market history

Monthly listing volume

See how listing activity and prices change each month.

MonthListingsPricedMedianAverage
November 20261,6411,416$9,600$24,487.88
October 202629,33626,520$12,000$28,173.04
September 202625,74923,503$12,500$28,822.78
August 202625,78623,641$12,995$28,732.22
July 202625,67423,317$12,700$26,095.63
June 202617,48815,495$11,400$25,471.97
May 202619,74617,665$13,200$27,515.29
April 202618,79816,667$12,900$22,939.10
March 202617,05814,920$11,875$22,141.75
February 202614,42712,274$10,750$21,503.53
January 202614,15811,687$10,400$19,920.53
December 202513,69911,369$10,600$20,315.68
November 202512,50510,301$11,200$20,501.63

How to read this data

Watchtrader brings together sale and auction listings. Prices come from those listings and may differ from the final sale price. They are not appraisals or financial advice. Repeat listings, condition, included box and papers, and different versions of a model can affect comparisons.